December 11, 2014
LevelUp has announced the introduction of gift cards into its mobile payment ecosystem. LevelUp's gift cards are seamelessly integrated with the company's existing platform and available at its 14,000 merchants and nearly 2 million users.
With the introduction, LevelUp merchants can now offer customers branded physical or digital gift cards that can be purchased in-store, in-app or online.
"We all have last-minute or impossible-to-buy-for people on our holiday shopping lists," said Alex Shuck, director of R&D, in a news release. "Now you can check them off easily by treating them to credit at all their favorite LevelUp merchants."
The company said it wanted to provide both givers and recipients a variety of options with its gift cards; for example, one user may choose to purchase a physical gift card with cash, while a mobile user can scan the value of a gift card into the app and then pay with a phone.
LevelUp gift cards are trackable through its merchant dashboard for accounting and reloadable for customers.