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Korean Bakery bringing Paris to US

With more than 70 years of experience in the baking industry internationally, Paris Baguette first debuted in the U.S. in 2005, and began franchising August, 2015.

March 2, 2016

You can't go more than a few blocks in parts of South Korea, China, Singapore, Vietnam and France without seeing one of 3,700 worldwide locations of Paris Baguette. The Korean baking franchise is hoping to find similar success in the United States as it plans to grow its 45 U.S. locations to 350 locations by 2020, according to a company press release.  

"Unlike some bakeries, where presentation is better than taste, Paris Baguette pays close attention to every detail from start to finish for consistent, delicious cakes and pastries," said Larry Sidoti, chief development officer of Paris Baguette. "Since our introduction to the United States 10 years ago, we have maintained steady development, growing the brand based on quality products, pristine stores and excellent customer service. With incredible international success, Paris Baguette is eager to establish the same footprint in the United States with our superior products leading the way."

The chain recently announced aggressive expansion plans in the U.S. through strategic franchise partnerships in 18 target markets with an immediate development focus on California, New York, New Jersey and Pennsylvania. With more than 70 years of experience in the baking industry internationally, Paris Baguette first debuted in the United States in 2005, and began franchising August, 2015.

Specializing in French-inspired cakes and pastries, the chain also places an emphasis on global cuisine, including strawberry Mojito and Horchata Frappe, Sidoti  said. In addition to offering coffee and small sandwiches, it serves fruit bites, croissants, Feuilletes Au Chocolat, blueberry chiffon cake and chocolate strawberry cake

Traditional locations average 1,800 square feet to 2,500 square feet, but Paris Baguettes can also be found in non-traditional venues such as airports, hotels and casinos, Sidoti said. Prior to opening their doors, franchisees receive 14 weeks of extensive training, including three weeks in operations, one week of sandwich training and 10 full weeks learning how to bake the proprietary recipes enjoyed around the world.