News

Just Salad's rebrand leads to double-digit same-store sales growth

August 3, 2018

Just Salad is reporting its third consecutive quarter with double-digit sales growth, posting a year-to-date same-store sales increase of 21.3 percent. The numbers confirm that the company's recent rebrand has been a success, CEO and Founder Nick Kenner, said in a company press release.

"We're feeling the full effect of our company-wide rebrand and menu revamp that launched in mid-2017,” he said. 

The rebrand included updated food preparation protocols, store design improvements, and the introduction of a new menu with salads, wraps, grain bowls, and avocado toast, taking the menu beyond just salad. The brand unveiled the new items and updated store design over a six-month period, launching one store each week to ensure optimal food quality, operations and customer satisfaction. 

"We are doing things from a culinary and taste perspective that far exceeds where we were two years ago. Customers are tasting that with the new menu and feeling that with the new store design," Kenner said. "Training all of our teammates how to prepare the new items, like avocado toast, was our No. 1 priority to maximize customer satisfaction. That hardest part is always execution, and the entire team has been focused on making sure our new items are perfectly prepared and consistent every time they're ordered.” 

In addition to increased comps, Just Salad saw significant spikes in delivery sales, positive Yelp & Google reviews and participation in its reusable bowl program, according to the press release. Year-to-date same-store delivery sales also increased by double digits, with the average delivery time in Manhattan at 34 minutes. 

Guest satisfaction increased thanks to a reduction in in-store wait time as a result of new food prep procedures. 

Just Salad is a privately owned company with more than 30 outlets in New York, New Jersey, Philadelphia, Chicago, Hong Kong and Dubai.