News

Juice It Up! unleashing the dragon

August 28, 2013

Juice It Up!, a raw juice bar and hand crafted smoothie franchise, has added a new line of bowls and smoothies featuring the colorful Pitaya fruit, commonly referred to as Dragon Fruit.

Pitaya, (Pee-tah-yah) is native to Mexico, as well as Central and South America and is considered to be a super fruit by many, packed with antioxidants, Omega-3s, Vitamin C and a key source of magnesium.

"We were one of the first to introduce the health benefits of the Acai' berry to the public" said Carol Skinner, senior director of marketing for Juice It Up!. "With the addition of our new Pitaya line, and the infusion of the Pitaya super fruit into our smoothies and bowls, we have strengthened our platform of functional, delicious and healthy options for our customers."

The Pitaya fruit will be infused with other natural ingredients and presented in three new Juice It Up! products; The Pitaya Sunset Smoothie, The Pitaya Passion Bowl and The Tropical Pitaya Bowl, each with its own unique flavor profile and each offering amazing health functionality, Skinner said. The low-sugar, high-fiber superfruit showcases a wealth of vitamins, minerals and essential nutrients found to strengthen the immune system, neutralize cancer-forming radicals, improve healing and help lower the risk of cardiovascular disease, obesity and arthritis, said Frank Easterbrook, CEO and president of Juice It Up!

"It simply is another powerful ingredient in our focus on healthy options for our customers," he said. "We are excited to be bringing this amazing fruit into the public eye and making it part of our healthy line up."

The newly developed Pitaya products will be available at all 82 store locations for a limited time from Sept. 1 to Oct. 31.

Read more about healthy menu items.