News

Juice It Up enjoys substantial Q2 growth

July 13, 2017

Juice It Up had a very good second quarter and is enjoying its sixth consecutive quarter of increasing sales.

Second quarter sales systemwide were up 6 percent over the previous year, according to a press release.

The concept contributes its growth to consumer demand for healthier snacks, more effective marketing and the addition of 10 units since January.  

"More and more consumers are committing to living healthy, active lifestyles, and Juice It Up is dedicated to creating products that are both delicious and functional to support our guests' health and wellness goals," Frank Easterbrook, Juice It Up's CEO, said in the release. "We've simplified our menu while still providing a variety of tasty options designed to meet the needs of customers at every level of health. We are working to improve every aspect of the Juice It Up experience, and we are thrilled to see that our strategy is truly resonating as our sales continue to climb."