News

Juice It Up! posts 19 percent YOY sales growth

August 5, 2014

Juice It Up!  announced second quarter sales had increased by 13 percent and average unit volume sales had increased by 16 percent compared to the same period in 2013.  Overall 2014 sales have increased by 19 percent over the previous year.

Juice It Up! attributes its Q2 sales to the recent introduction of blended green smoothie products, including Raw Fusion, which features fresh whole fruits and vegetables.

Juice It Up! has reported net sales growth every month for the last two years, resulting in nearly a 50 percent increase over the past 25 months.  

"As a leader in the franchise raw juice and smoothie segment, we're committed to pioneering new products with added health benefits for our discerning customers," said CEO Frank Easterbrook in a company press release. "Our sales growth is a direct reflection of our passionate franchise partners and our ability to work ahead of the trends in order to provide products and experiences unlike anything else offered in our industry."

With 20 franchise agreements in various stages of build out, Juice It Up! is on track to open 11 new franchised locations by year end. Current franchise opportunities being awarded include area development, single unit and non-traditional opportunities such as college campuses, airports and gyms across all U.S. regions. Juice It Up!'s immediate areas of new market entry and expansion include Texas, California, Arizona, Nevada and Florida.

"At the core of our aggressive expansion plans is Juice It Up!'s passion to provide our franchisees with the tools and resources needed to succeed," said Carol Skinner,  senior director of Marketing & Business Development. "We have several exciting rollouts to announce in the second half of the year, and we're focused on continuing the upward trend."