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Juice It Up! celebrates 20th birthday

Juice It Up! is celebrating its 20th birthday with a summer campaign and seasonal smoothie that pays homage to Southern California where the chain was founded in 1995.

July 13, 2015

Juice It Up! is celebrating its 20th birthday with a summer campaign and seasonal smoothie that pays homage to the Southern California lifestyle, the region where the chain was founded in 1995. The new California Cooler, available for a limited time, features a blend of fresh cucumber, pineapple juice, lemonade, lime sherbet and pineapple, according to a company press release.

“For the past 20 years, Juice It Up! has continued to evolve, but has never wavered from its commitment to providing delicious, lifestyle products designed to meet the varying needs of our guests at all different levels of health,” said Frank Easterbrook, CEO of Juice It Up! “As a company that first planted its roots in Southern California, we’re excited to highlight the region’s beachy, active lifestyle and culture in our summer anniversary campaign and introduce the new California Cooler Smoothie.”