Food & Beverage

Juice It Up adds to immunity-boosting lineup

Provided

May 5, 2020

To round out its lineup of functional products, Juice It Up has brought back two antioxidant powerhouses, the Superfruit Sunrise Smoothie and the Mighty-C Immunity Shot, according to a company press release. Between now and Sunday, the chain is offering rewards member a free 1-ounce Mighty-C Immunity Shot with the purchase of any Juice, Smoothie or Bowl. All Juice It Up! products are available via carryout, curbside pickup and third-party delivery through DoorDash and Postmates, according to a company press release.

The immune-boosting Superfruit Sunrise Smoothie is the brand's most vitamin C-packed product ever, boasting 810% of the recommended daily value. Found in Brazil, the star of the Superfruit Sunrise is acerola, a nutritionally dense berry with more than 10 times the vitamin C of an orange, known to boost immunity, aid in heart and eye health and regulate digestion. The smoothie also has fresh ginger, ripe banana, orange and passion fruit juice. 

For an extra dose of antioxidants, the Mighty-C Immunity Shot is a powerful add-on to any raw juice, smoothie or bowl, and features an uplifting blend of raw ingredients including pineapple, ginger, red grapes and lemon juice. This shot is loaded with enzymes that help the body digest and absorb protein, according to the release. 

"Juice It Up is committed to supporting our guests' active and healthy lifestyle year-round, but we recognize that right now the public may be more interested to know about the products and ingredients that can naturally strengthen the immune system," CEO Chris Braun said in the release. "To take the guess work out of it, we've curated a list of our most nutrient-dense menu options, which includes the return of two antioxidant powerhouses, the Superfruit Sunrise Smoothie and the Mighty-C Immunity Shot."