News

Johnny Rockets selects Push to develop hyper-local marketing strategy

April 30, 2014

Johnny Rockets has selected Push as its new agency of record. According to a news release, Push, an Orlando, Fla.-based advertising, branding and digital/social agency, is tasked with supporting the management team in developing and implementing the overall consumer marketing strategy for the brand.

"Johnny Rockets is a classic American restaurant experience with a deep heritage. With a mix of franchise and corporate locations around the globe, Johnny Rockets is poised for growth, but we wanted to improve our methods for sharing our brand message," said Art Tinajero, senior marketing manager with Johnny Rockets. "Push is focused on developing marketing strategies that drive local traffic, so we can leverage our geographic footprint in a smarter way, whether we're promoting our locations in Florida or in India."

Push is charged with capitalizing on its experience in hyper-local marketing to target customers around Johnny Rockets' locations in the U.S. and around the world, the release said.

In addition to supporting the overall marketing strategy for Johnny Rockets, Push is tasked with developing new in-store and in-market creative, planning and buying media across both traditional and digital platforms, and managing social media at both the corporate and franchise level. New creative will be rolled out as early as summer 2014.