News

Joe & the Juice gets new investor

October 12, 2016

General Atlantic has made a growth investment in Joe & the Juice, a northern-European coffee and juice concept, according to a press release.

The group joined Valedo Partners, a Stockholm-based private equity firm, in investing in the Joe & the Juice as a minority growth shareholder.

"We are thrilled to welcome General Atlantic as our new investment partner alongside Valedo," Kaspar Basse, founder and CEO of Joe & the Juice, said in the release. "General Atlantic has a strong track record of supporting high-growth companies as they expand globally and we look forward to leveraging the firm's expertise in the retail and restaurant sectors as we continue to build our brand globally."

Andrew Crawford, General Atlantic's managing director and global head of the retail and consumer sector team, and Melis Kahya, a senior member of the retail & consumer sector team, will join Joe & the Juice's board of investors as part of the investment, according to the release.  

"Joe & the Juice will be our first retail and consumer investment in EMEA, which speaks volumes to the confidence we have in Kaspar, his team of dedicated employees, and in our conviction that we can be a strong strategic resource to the company," Kahya said. "We look forward to partnering with the Joe & the Juice team and Valedo in the company's next phase of growth."