News

Jersey Mike’s teams up with Team Liquid

January 16, 2019

Jersey Mike's Subs is partnering with Team Liquid, a global e-sports organization, as a partner and sponsor. The two will collaborate on co-branded content and curating unique rewards for fans, according to a press release.

"The esports industry is growing exponentially, and reaches an important younger demographic for Jersey Mike's," said Rich Hope, CMO, Jersey Mike's Franchise Systems, in the release. "The passion and authenticity of the Team Liquid players and their fans match well with our brand."

Team Liquid was founded in 2000 as a clan on the gaming platform, Battle.net, and evolved into a leading international multigame esports teams with training centers in Utrecht, The Netherlands as well as Sao Paulo, Brazil and Los Angeles, California. Team Liquid has over 65 athletes competing across 16 distinct games.