Marketing

Jersey Mike's teams up with all star baseball player on inspiring youth campaign

Photo by istock.com

June 29, 2020

Jersey Mike's Subs is teaming up with professional baseball player and All Star Aaron Judge on a campaign to benefit Judge's All Rise Foundation, which inspires youth to be responsible citizens through a wide variety of programs.

The campaign has already raised a $1 million via a donation from Jersey's Mike's, according to a press release.

"For my All Rise Foundation to be the recipient of $1 million dollar donation from Jersey Mike's is monumental for us," said Judge in the release. "Even if our organization impacts one kid, one family, it's making a difference in this world and that's what it's all about for me."

Jersey Mike's campaign includes a special promotion, running June 29 to July 26 in partnership with Pepsi and Lay's, featuring a special order called "Aaron's Way." It boasts adding chips and fountain drink to a sub order for $2.99.

Diners ordering Aaron's Way will have access to exclusive content via a QR code on 22-ounce fountain cups that links them to a web page with one of four fun and uplifting videas that will b released each week.

In addition a new commercial with the baseball star will air nationwide.

In May, Judge shared a personal message with student-athletes from 3,000 high schools across the nation as part of Jersey Mike's first-ever Virtual Athletic Banquet to honor those who missed their spring sports season due to coronavirus.

A streamlined version of the presentation is available with inspirational messages from elite coaches and athletes.

The Aaron Judge All Rise Foundation focuses on developing positive character traits; provides awards and incentive programs in schools and local organizations to encourage and reward academic improvement and excellence.