STRATEGIC PARTNERS
January 7, 2019
Jersey Mike's has integrated Uber Eats into its proprietary POS system at 1,225 of its units and will eventually add it in all 1,500 locations. The rollout, which began in October, has led to improved standardization, operational efficiency and cost savings, Jersey Mike's CIO Scott Scherer, said in a company press release.
"Previously, an order would come in and it had to be entered manually into the POS, which was time-consuming and provided an opportunity for error," he said. "Once we learned Uber Eats could integrate with our POS, we jumped on it."
Years ago, Jersey Mike's built its own proprietary POS and tech stack, an uncommon practice in the restaurant industry, yet one that ensured a quick and easy integration with Uber Eats, said Wendy Lee, product management lead of POS Program at Uber Eats.
"At Uber Eats, we're focused on helping restaurants grow and reach new customers. We want to make it as easy as possible for restaurants to integrate their existing technologies into ours to leverage the power of our platform," she said. "With Jersey Mike's proprietary POS, we were able to turnaround the integration within four weeks — it was very impressive."
In addition to the ability to quickly and seamlessly scale up, the POS integration ensures accurate sales and inventory reporting. It also improves consistency. The integration now allows for a standard menu across the brand. For instance, if Jersey Mike's introduces a limited-time-only offer, this can be added to the POS and it will automatically show up on Uber Eats' menus nationwide, said Ed Basch, director of business intelligence, Jersey Mike's.
"Through this integration, we were able to quickly double the number of stores on the platform," he said. "This makes it easier to onboard new stores — all they have to do is sign up and Jersey Mike's tech team does the rest for them."
To help customers learn about its partnership with Uber Eats, Jersey Mike's is giving customers ordering $20 or more through Uber Eats between Jan. 10 and Jan.16, $10 off their orders with the code SUBS19.
Jersey Mike's has more than 1,500 locations open and under development nationwide. Last year, the company opened 173 locations and achieved a 6 percent same-store sales increase.
