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Jersey Mike's debuts new chicken submarine sandwich

The new Chicken Club, available for a limited time, features oven-roasted, extra lean, 98 percent fat-free chicken breast sliced to order.

August 17, 2015

Jersey Mike's Subs introduced its new Oven Roasted Chicken Club nationwide on Aug. 17. 

The new Chicken Club, available for a limited time, features oven-roasted, extra lean, 98 percent fat-free chicken breast sliced to order. It's topped with fresh bacon, grilled in the store, mayonnaise and the company's signature Mike's Way with onions, lettuce and tomatoes and "the juice," blended red wine vinegar and olive oil, accoring to a company press release. 

"The new Oven Roasted Chicken Club joins our popular Club and Club Supreme, and we think it will soon become a fan favorite, and may even earn a permanent spot on our menu board," Jersey Mike's President Hoyt Jones said. 

Based on chicken's popularity, in February 2015, Jersey Mike's introduced a new menu board exclusively devoted to the protein, spotlighting its six chicken cheese steaks. 

This summer, Jersey Mike's is emphasizing "Ingredients Matter" as part of its "A Sub Above" marketing program. The initiative touts the chain's commitment to fresh and quality ingredients, such as hand-sliced produce, Angus beef and bread baked fresh in the restaurants.   

The campaign includes a new video called, "Jersey Mike's Subs — Fresh Preparation," according to a company press release. 

Started in 1956, Jersey Mike's has 1,500 restaurants open and under development nationwide.