July 23, 2014
Jamba Juice's consumer loyalty program surpassed its 1 million member mark on July 17.
The Jamba Insider Rewards loyalty program, which launched five months ago, was developed in partnership with Spendgo. Consumers take advantage of the loyalty program by entering their phone number into a terminal at the register. In return, consumers receive rewards, personalized offers and free Jamba products.
Jamba anticipates membership to reach 2 million by early 2015, according to a news release.