News

Jamba Juice partners with DanceOn for summer campaign

May 30, 2014

Jamba Inc. has partnered with YouTube network DanceOn for a digital campaign aimed at inspiring people to participate in the “Blend in the Good” summer dance movement.

The campaign will be supported by choreographer Brian Friedman. From now through Aug. 31, an online dance video contest will be held for the monthly chance to win a trip for two to a dance-themed destination.

Prizes include a trip to New York City to see a Broadway show (June); a trip to Hollywood for a behind the scenes experience at a taping of So You Think You Can Dance (July); and trip to San Francisco to attend a premiere dance event (August). Each winner will also receive a $100 Jamba Juice gift card.

The partnership will also include a Jamba Juice appearance in an upcoming episode of DanceOn's celebrity docu-series, The Edge.

"DanceOn and Jamba Juice both have a core fanbase of people who like to have fun and are motivated by healthy living — that alone makes this partnership a perfect one," Chief Brand Officer Julie S. Washington said in a news release. "We're looking forward to tapping into the passionate dancers on YouTube and their engaged online communities. Through original programming like The Edge, as well as a co-branded competition driving user-generated content, Jamba Juice will be a part of conversations that matter to them."