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Jamba Juice launches Blackberry Bliss as summertime LTO
May 27, 2009
EMERYVILLE, Calif. — Jamba Juice has announced the national rollout of a limited-time only seasonal smoothie, the Blackberry Bliss, and its coinciding summer promotion — Summer Bliss is Back.
Jamba's newest smoothie is made with whole fruit including blackberries, blueberries and strawberries. Adding to the launch, Jamba also will unveil its No Work, All Play Promotion at summerblissisback.com. The microsite will work as a hub for the summer promotion, aimed to encourage consumers to enjoy the warmer months even though they may not be able to escape from work or home.
Beginning May 25, the microsite will promote summer bliss with automatically generated ‘fake'ation' photos and Blackberry Bliss discounts. Users simply upload a photo of their face and will instantly appear anywhere from the beaches of Hawaii to the Pyramids of Egypt. And, if you post your fake'ation photo to Facebook, you could instantly win coupons and other great prizes, like smoothies for a month. The summerblissisback.com microsite also will host a ‘Blissful Word of the Day' that will entitle customers to $1 off Blackberry Bliss smoothies upon repeating the word to a Jamba team member in-store.
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