News

Jamba Juice hires new chief marketer

July 20, 2016

Jamba Juice announced in a company press release that Rachel Phillips-Luther will be the company's new chief marketing officer, beginning Aug. 9. She formerly served as chief marketing officer at Zoes Kitchen and will work with the leadership team at Jamba Juice, under the direction of CEO Dave Pace.

"Rachel brings tremendous energy and an instinctive understanding of the consumer," said Pace. "Coupled with a strong history of success in developing brand strategy and innovation, Rachel has proven her ability to shape brand architecture and develop consumer campaigns that consistently deliver impressive financial results. Additionally, she has a reputation of developing dynamic teams, which will play a critical role as we complete our transition to Texas and expand the marketing discipline at Jamba."