News

Jamba Juice forms new licensing strategy

May 20, 2009

EMERYVILLE, Calif. — Jamba Juice has announced the addition of Oregon Ice Cream and Think Wow Toys as new licensees. Supporting Jamba's recently announced "BLEND" revitalization plan, the new alliances add momentum to the company's licensing growth strategy to extend the Jamba brand in relevant, consumer packaged goods (CPG) categories.

These alliances build upon the existing relationship that Jamba Juice has with Nestle to create Jamba-branded retail products. Jamba Juice continues to work closely with Nestle to optimize the companies' Ready-to-Drink beverage offering with the goal of re-entering the market. The licensing agreement with Oregon Ice Cream, a leader in natural foods grocery products, will involve the introduction of a line of better-for-you frozen novelties. Think Wow Toys, a developer of innovative products for kids' food activities, will create a fun, Jamba-branded blender for kids, EZ-2 Make! T Jamba Juice Smoothie and Ice Pop Maker, allowing them to prepare their own smoothies and ice pops at home. Launched in January 2009, Jamba Juice's "BLEND" plan, serves as the blueprint for the company's strategic priorities.