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Jamaican Jerk Bowl debuts at Tropical Smoothie Café

April 5, 2013

Tropical Smoothie Café is adding a Jamaican Jerk Bowl to its menu for a limited time only. The new bowl, which is derived from the top-selling Jamaican Jerk Wrap, is now available through June 9.

Reinforcing its "Eat Better, Feel Better" mantra, Tropical Smoothie Café's bold and flavorful new menu item is prepared with grilled chicken, mozzarella cheese, onions, a Southwestern rice medley and romaine lettuce, and topped with a Jamaican Jerk sauce, according to a company press release. The Jamaican Jerk Bowl comes in at 350 calories, making it the perfect option for health-conscious consumers looking to have a quality meal without sacrificing great taste, said Mike Rotondo, CEO of Tropical Smoothie Café.

"We are introducing the Jamaican Jerk Bowl at a time when consumers are becoming more and more health-conscious about what they eat," said Rotondo, who will speak on the CEO Roundtable at this year's Fast Casual Executive Summit. "Our Jamaican Jerk Wrap is one of our top sellers, so this is a sensible addition for us. It packs the same flavor and freshness as our popular wrap – minus the tortilla."

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