Operations

HungerRush data shows diners want speed, accuracy, personalization from QSRs

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June 19, 2025

Cloud software provider HungerRush conducted a consumer survey revealing how inflation, evolving consumer expectations and technology preferences are reshaping the dining experience at quick-service and fast-casual restaurants.

Consumers want digital convenience, accuracy and personalized market engagement and brands that embrace technology to meet these needs build loyalty and grow market share, according to a press release on the study.

"This new data confirms what our restaurant partners are experiencing every day," Bill Mitchell, CEO at HungerRush, said in the press release. "Consumers are still dining out, but they're more selective. Operators who use technology to reduce friction, personalize offers, and enhance speed of service will win both loyalty and repeat business."

Key findings:

• 93% of consumers visit a QSR or fast-casual restaurant at least once per month, with 36% doing so one to three times and another 32% visiting four to six times a month.
• Despite high frequency, 40% of diners report eating out less often due to inflation, while 16% say they're choosing QSRs more frequently to save money.
• When asked what drives them to choose QSRs, respondents cited price (67%), convenience and location (51%) and speed of service (48%).
• 40% of consumers say technology has improved their experience through contactless payment options.
• 69% of diners say real-time order updates are important, with 35% calling them "very important."
• 51% would use more technology if it provided faster service.
• 40% would do so for rewards or loyalty perks.

The survey was commissioned by HungerRush and conducted by Dynata. It was conducted in April 2025 among 1,000 U.S. consumers 18 years and older.