News
Happi House intros new snack meals
January 25, 2009
San Jose, Calif. — The Happi House asian restaurant chain is touting a 7 percent sales increase after introducing a variety of new menu items, including several new snack foods, the company has announced in a press release.
Happi House started adding snack items in 2008 with the introduction of the $1.79 Happi Wrap, the company's popular tempura chicken snacker. Now the chain's menu includes Firecracker Wings, a plate of spicy teriyaki hot wings under $5, fresh fried zucchini, a hand-battered snack plate served with ranch dipping sauce less than $4, and two hearty teriyaki noodle bowls with a menu price around $4. "We've witnessed tremendous growth in our snack item and appetizer sales since the economy has tightened," said Joshua Richman, Happi House CEO, "I think our guests are watching what they spend, but they still have to eat, and we want to feed them."
Richman credits the chain's promotion of value-priced snack items and combo meals with helping to boost its sales, but says new products must first satisfy the customer.
For the first time in more than a dozen years, the Happi House chain also is preparing to award new franchises, according to the release.
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