Guy Fieri launching fast casual brand with Planet Hollywood founder

Celebrity Chef Guy Fieri and Robert Earl, founder of Planet Hollywood, have come together to create Chicken Guy, a fast casual brand opening before the end of summer at the Walt Disney World Resort in Florida, according to a company press release. 

"I've had the pleasure of getting to know Guy — first with the launch of his sandwich and burger menu at Planet Hollywood," Planet Hollywood Founder and Chairman Robert Earl said in the release. 

Fieri, a chef, entrepreneur and New York Times bestselling author, has created asignature blend of flavors for Chicken Guy, a chain serving chicken tenders paired with a wide variety of sauces.

"I'm stoked to be building Chicken Guy! with my friend, Robert Earl," Fieri said in the release. "It's all about the real deal, all-natural chicken but lemme tell you, our sauce game is on point."

The concept features creative ways for guests to place orders and uses packaging that will make carrying out and food easy, while also offering indoor and outdoor seating, the release said. 

Topics: Franchising & Growth

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