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Grubhub, Just Salad launch virtual restaurant

Just Salad partnered with Grubhub to launch a virtual restaurant Health Tribe. Photo provided.

October 10, 2019

Just Salad, a NYC-based fast casual concept has partnered with Grubhub, to launch a virtual restaurant. Health Tribe, the digital-only concept, features a variety of diet-specific recipes available exclusively on Grubhub and orderjustsalad.com, according to a company press release.

"Just Salad has always been dedicated to making healthy food accessible to everyone, and the Health Tribe's brand is a continuation of that mission," Stephen Swartz, Just Salad VP of marketing, said in the release. "As the dietary needs and preferences of our guests evolve, we're taking this step with Grubhub to evolve right alongside them."

Whether it's picking up on the go or ordering lunch to the office, Just Salad has recognized the changing tastes of consumers, Raleigh McClayton, Grubhub VP & GM of business development/enterprise, said in the release.

"By leveraging our data and insights across the platform, we were able to work with Just Salad to help strategically inform new concepts and menus, and we see this as the first phase of innovation around their virtual restaurant concepts," she said in the release

In addition to existing favorites like The California (keto, gluten-free, and paleo) and Tokyo Supergreens with Tofu (vegan), Health Tribes features salad and warm bowl recipes developed by Just Salad's R&D team, including:

• Feisty Fiesta Bowl (vegan): Cauliflower and broccoli rice, red cabbage, corn, grape tomatoes, pickled onions, chips and cilantro.
• Beyond Tex Mex (vegan): Supergreens blend, Beyond Beef meatballs, black beans, corn, pickled onions.
• Mushroom Harvest Bowl (vegan): Black rice and Bulgur wheat, supergreens blend, sesame Tofu, roasted Balsamic mushrooms, broccoli, carrots
• Warm Shawarma Bowl (keto): Cauliflower and broccoli rice, baby spinach,chicken Shawarma, pickled onions, grape tomatoes and cilantro 
• Spicy Buffalo Bowl (keto): Cauliflower and broccoli rice, kale, grilled chicken, sharp white cheddar, celery and carrots

Just Salad, founded in 2006, in New York City, employs over 1,000 teammates across nearly 50 locations in New York, New Jersey, Florida, Illinois, Pennsylvania, North Carolina, and Dubai.