October 22, 2014
Groupon has launched more than 7 million new listings for merchants called Pages, a platform that includes ratings, tips, money-saving opportunities and other information about merchants throughout the US.
For the first time, Groupon is using a platform to publish its more than 20 million ratings from customers to highlight the unique aspects of local businesses. In addition, Pages provide merchants with an additional online presence.
"Pages brings millions of additional businesses to the Groupon marketplace and connects them with our large community of mobile users looking for things to do, see or buy," CEO Eric Lefkofsky said in a news release. "We're giving these merchants their own space on Groupon and new tools to highlight their business and bring new customers through their doors."