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GRILLiT sales increase with intro of organic, grass-fed beef

February 4, 2014

GRILLiT Inc. today announced that it has added Gaucho Ranch steaks to the menu as a result of a supply agreement with Natura Foods, the exclusive distributor of "Gaucho Ranch" branded South American natural and organic grass-fed beef.

In addition, the company acquired a 10-percent equity stake in Natura Foods. The agreement and equity participation are part of the company's overall strategy to form strategic alliances with complementary companies in the natural foods sector that accelerate the company's objective of creating a state-of-the-art, premium, fast casual dining chain, according to a company press release.

The company rolled out its new menu featuring the Gaucho Ranch USDA certified Organic Grass Fed Flap Steak and the New York Strip Steak at its Airpark restaurant location in Miami near the end of January. The new menu items were very well received, with initial sales results showing an increase in steak orders by more than 25 percent, said GRILLiT CEO Ghazi Hajj.

"People want quality, and we believe that the Gaucho Ranch products are a great fit for our restaurant concept, which is to provide the best possible ingredients available," he said. "We must admit that we were surprised by the incredible reception we've received for these new menu choices in such a short time period. The steaks are prepared with our own GRILLiT Steak Seasoning. We are currently in the process of implementing the Gaucho Ranch items into our franchised store locations."

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