News

Grammy-award winning DJ promos new tea from Coffee Bean & Tea Leaf

March 25, 2014

Following the launch of The Coffee Bean & Tea Leaf's new springtime beverage, the Tea Granita, the brand has added a contest and meet-and-greet grand prize for a winner and three friends with award-winning Grammy artist Zedd, a Russian-German electronic music producer and DJ.

According to a news release, from March 31 through April 13, The Coffee Bean & Tea Leaf encourages fans to create a jingle rhyming with "Ita," such as "I need a Granita" or "Life's a little sweeta." Those who post an Instagram video or tweet their "iNeedagranita" rhyme using the hashtag #iNeedaGranita, are automatically entered into the contest.

The new Tea Granita is an iced tea blended beverage with fruit flavors such as caffeine-free Pear Berry and Passion Fruit.

In addition to the in-store promotion, The Coffee Bean & Tea Leaf will roll out its new Yumita Truck, which will be sampling Tea Granitas around Los Angeles.