Global Q3 restaurant traffic holds it own

Dec. 21, 2016

The restaurant industry worldwide was stable for Q3 2016 and, in fact, performed better than the previous quarter despite numerous events around the globe that some feared would impact business, according to a news release from the monitoring organization, The NPD Group.

Despite economic problems, like a potential Canadian recession, continuation of Brazil's two-year-old recession and worries over the impact of the UK's Brexit vote across Europe,  European foodservice traffic was at least flat and sales were up.   

Meanwhile, Australia — which has enjoyed nearly a generation of economic growth — outperformed all other global foodservice markets in terms of traffic growth, while improving economic trends in Japan contributed to that country's reported increase in foodservice traffic. Even Canada — which had the largest gross domestic product decline since early 2009 — managed to report a modest gain in traffic in the third quarter over last year. 
Other slowed economies globally did not fare as well in Q3, according to NPD, like in Brazil, where restaurant visits took their sharpest decline of all NPD-monitored countries. That nation's GDP dropped 4 percent in the quarter, while restaurant visits there plummeted 7 percent. Russian traffic dropped 3 percent, while China’s traffic dipped by 1 percent, the release said. 

QSR driving European traffic
Quick-service restaurants again drove the European foodservice market growth in Q3, while  market strength was more widespread in Australia, Germany and Spain. In North America, markets were held down by the two main restaurant segments, quick- and full-service restaurants, while Japan’s huge retail foodservice segment helped keep its market afloat.
"Despite economic and social turmoil, things were a little better for the global foodservice market in the third quarter of this year," Bob O’Brien, senior vice president, global food service at The NPD Group, said in a news release. "It really comes down to the fact that the foodservice marketplace around the world continues to meet its consumers’ needs, whether it be convenience, the social experience, or simply to eat."

Topics: Business Strategy and Profitability

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