June 21, 2011
Genghis Grill has announced summer drink promotions featuring three watermelon-inspired beverages offered in-store now until mid-August.
Making their official debut June 20 with the help of social media and online advertising, the drinks that will be featured are Khan’s Watermelon Pineapple Sparkler, Khan’s Watermelon Arnold Palmer and Khan’s Watermelon Lemonade, all known as Khan’s Watermelon Kwenchers.
“Since Genghis Grill is a leader when it comes to healthy dining options, it made sense for us to do a watermelon-inspired drink promotion. We knew people would love it,” said Ron Parikh, Genghis Grill's chief marketing officer.