Fuddruckers ad firm resigns

DALLAS — Kolar Advertising has resigned creative duties on the Fuddruckers account, the agency told Ad Week.

 

Kolar, an independent full-service shop, had held the account for a year and a half, providing print and in-store promotional materials.

 

The split resulted from a difference of opinion on how to market the brand, said Bryan Christian, Kolar senior vice president and general manager.