News

Freshii helping to launch health-focused tech companies

September 3, 2013

Freshii, a fast casual chain specializing in healthy menu items has partnered with a Toronto-based innovation firm, Kinetic Café, to launch a vertically focused startup program to assist companies trying to solve problems in the space of health, food and fitness.

"Our mission at Freshii is to help people to live better lives by making it convenient and affordable to maintain a healthy lifestyle" said Matthew Corrin, founder and CEO of Freshii. "We are excited to launch the Fresh Startups program with our partner, Kinetic Café. By mentoring and seeding health and wellness focused technology companies, we will create more value for our existing Freshii customers while providing passionate entrepreneurs mentoring, growth capital and access to a global retail brand."

The Fresh Startups program will be led by Canadian Startup Veteran Saul Colt, who will work directly with the accepted applicants through a program based on business/service model, customer identification, product development and marketing and sales acceleration.

All companies applying a technological spin to the areas of health, food or fitness may apply for the Fresh Startups Program now through Oct. 4 at www.freshstartups.

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