January 7, 2019
Health and wellness brand Freshii will now offer Lifeway Foods' frozen kefir and smoothies in all of its U.S. locations.
The partnership expansion, according to a press release, kicked off last month and product availability in all stores should be completed by the first quarter of this year.
"Lifeway's expanded probiotic offering at one of the nation's largest healthy, fast casual restaurants signals our easy to digest, gut-healthy kefir treats are top of mind for consumers seeking out nutritious food options across all channels, not just at the grocery store," said Julie Smolyansky, Lifeway Foods CEO, in the release
Since launching in 2005, Freshii has opened more than 350 stores and was recently awarded No. 1 Brand of the Year among FastCasual's Movers & Shakers.