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Freebirds COO now in dual role as president

Freebirds COO Bobby Shaw is now also the company's new president.

March 31, 2016

Freebirds' COO Bobby Shaw is now also the company's new president and will remain in charge of day to day operations as well and serve as leader of the company's growth strategy.

A 20-year-plus restaurant industry veteran, Shaw joined Freebirds in 2013 and has led a cross-functional team in the company's rebranding and redesign strategy which has encompassed store design, technology, new digital innovations as well as enhancing the customer experience. The effort has been completed in two recent Freebirds openings in Castle Hills, Texas and Temple, Texas, and several design elements will be incorporated into existing locations. 

"Over the past few years, Bobby has played an instrumental role in ensuring Freebirds' success and continued growth," said Tavistock Restaurants Chairman Charles B. Lewis, in an announcement. "His dedication to his craft, as well as to Freebirds and its growing tribe, make him the ideal candidate to lead our efforts during a time of exciting change and innovation."

 Shaw will play a pivotal role in the brand's expansion into new markets, starting with this summer's opening of Freebirds' first location in Nashville, Tennessee. He will also work alongside the Freebirds leadership team in overseeing the launch of a new mobile app and loyalty platform, slated for this spring.