Food Concepts Intl. intros fast casual concept
February 1, 2009
LUBBOCK, Texas — Food Concepts International, parent company of Abuelo's Mexican restaurants, is launching a new fast casual restaurant concept, Nieto's Mexican Express, in Evansville, Ind., in February. The Evansville Abuelo's restaurant is currently closed for renovation and is scheduled to reopen as Nieto's Mexican Express on Feb. 9.
"Our traditional Abuelo's restaurants have earned a reputation for delicious Mexican specialties that raise the bar of Mexican food," said Bob Lin, president of Food Concepts International. "Nieto's Mexican Express offers us a way to further express our passion for food in a distinctively different way, while at the same time giving our guests the same quality they have come to expect from Abuelo's - only with faster service and a menu that is value priced for today's budgets, with no tipping required."
With the conversion, the Evansville Abuelo's restaurant will undergo interior renovations making the atmosphere a little more fun and casual as well as accommodating the new style of service, including a new fresh salsa bar. Exterior changes will primarily reflect the new Nieto's name. Designed to be "the next generation" of the Abuelo's family, the Nieto's name was selected because it means "grandson" or "descendent" in Spanish. "Abuelo" is Spanish for "grandfather."
Nieto's will feature a variety of Mexican platters and entrées including quesadillas, nachos, enchiladas, tacos, chimichangas, burritos, fajitas and taco salads, with prices ranging from $4.49 to $9.99. The restaurant also will feature "bottomless" tortilla chips for $.99 and a fresh salsa bar. Nieto's also will include a full bar serving Margaritas and draft beer at $1.99, as well as other cocktails.
