Franchising

Fluffy Fluffy Cafe launching US growth plans

Source: Fluffy Fluffy

April 8, 2026

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Toronto-based franchisor Fuwa Labs LLC has partnered with Boston-based Franchisor Advisory Partners to expand Fluffy Fluffy Café's Japanese soufflé fast-casual concept across the United States. Since its 2018 launch, Fluffy has opened 16 US locations and also has units in the UK and France.

It plans to add 300 by 2030, with help from Franchisor Advisory Partners' data-driven development strategy designed to strengthen operational infrastructure, franchise support systems and development strategy.

"Fluffy Fluffy has strong consumer appeal and a unique positioning in the market," Chief Operating Officer Maria Zhang said in a press release. "Our focus is to scale with discipline, building a high-performing franchise system that delivers consistent guest experiences while creating long-term value for our franchise partners."

Since joining Fluffy Fluffy in May 2025, Zhang has helped double the number of operating locations while leading initiatives across operations, marketing and development.

Japanese soufflé pancakes are known for their fluffy texture and "jiggling" appearance.