News

Florida woman wins Moe's Facebook contest

October 4, 2013

Cheryl Gallowitz, a veterinary technician from Newberry, Fla., now has her original salsa recipe in Moe's Southwest Grill restaurants nationwide, according to a company press release. Gallowitz entered her creation, dubbed "Three Bears Salsa," in Moe's "Raise the Salsa Bar" Facebook contest during the summer of 2012, and won the grand prize of $1,000. One year later, the southwest-style burrito franchise is now ready to unleash the new salsa to customers across the U.S. for a period of six months.

Gallowitz moved to Gainesville from New York four years ago and invented the winning salsa recipe in memory of her favorite cantina back home. She then began serving it at social gatherings to much acclaim and decided to enter the Moe's contest on a whim when she saw an advertisement in June of 2012.

The "Three Bears Salsa" consists of diced tomato, onion, red pepper, green pepper, tomatillo, cilantro, pickled jalapenos, red wine vinegar, sea salt and lime juice. As described by Gallowitz, it's "not too hot, not too mild but just right" — a homage to the taste and the fairy tale of Goldilocks and the three bears.

"We know the new 'Three Bears Salsa' is going to be a hit with our loyal customers," said Paul Macaluso, chief marketing officer of Moe's Southwest Grill. "We love interacting with our fans online through social media channels, and this contest gave us the opportunity to help bring someone's passion to life and translate it into success inside the restaurants."

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