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Five Guys to deploy Coca-Cola Freestyle in every location

October 2, 2011

Five Guys is installing two Coca-Cola Freestyle fountains in all company-owned restaurant locations across the country.

The burger chain began testing Coca-Cola Freestyle, which gives customers more than 100 drink combinations, in the Atlanta market in 2010 and expanded its testing across multiple markets during 2011. During the test phase, restaurants have experienced sales and traffic increases, as well as significant growth in beverage purchases, solidifying the decision to expand Coca-Cola Freestyle across the Five Guys' system.

"The interactivity, innovation, choice and quality that Coca-Cola Freestyle delivers to our customers is the perfect pairing with our burgers and fries," said Sam Chamberlain, COO of Five Guys. "Adding Coca-Cola Freestyle to the mix further enhances the made-to-order dining experience our customers expect and enjoy when they visit Five Guys. We're excited to be the biggest franchise system to roll out the fountains in our stores, and look forward to growing our business with Coca-Cola as our partner."

The Freestyle is touchscreen operated and serves regular and low-calorie beverage brands, flavored waters, sports drinks, lemonades and other options, many exclusive to Coca-Cola Freestyle.

The Coca-Cola Company and Five Guys, partners since Five Guys opened its first restaurant 25 years ago, recently extended their partnership with a new, exclusive multi-year beverage agreement, which includes the addition of Coca-Cola Freestyle, Gold Peak Tea and Dasani bottled water.

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