Firehouse Subs targets sports crowd with new promotion
September 26, 2006
JACKSONVILLE, Fla. — Firehouse Subs recently launched its Home Field Advantage (HFA) Sweepstakes promotion to provide a sports fan with an entertainment package.
Customers who purchase a combo meal through Dec. 2 will receive a randomly coded sticker at the time of purchase. Contestants can enter their code at FirehouseHomeFieldAdvantage.com.
The grand-prize winner will be selected Dec. 16.
The ultimate sports fan package includes a 50-inch plasma HDTV, a home theater audio system, a Bassett Classic John Elway Living Room suite and entertainment center, a high-definition digital video recorder, a video game system, games for the gaming system, a season's worth of Sub Platters and a cable/satellite subscription with a college and professional sports package upgrade.
TV and radio spots running throughout target markets are promoting the contest.