August 17, 2012
Firehouse Subs has selected the winner of its "Lei Your Love On The Line" video contest that encouraged fans to proclaim their love for the chain's newest sandwich -- King's Hawaiian Pork & Slaw.
Sawyer Fyre, a freelance photographer and videographer, earned the honor and a trip to Hawaii with an upbeat video, titled "Can't Get Enough", proclaiming his "burning" love for Firehouse Subs and the sandwich, according to a company press release. The video features Frye, a North Carolina resident, with a ukulele singing a whimsical, acoustic song in a park, inside a Firehouse Subs restaurant, and in front of a colorful graffiti wall.
Read more about marketing.