News

Firehouse Subs joins tornado assistance effort

May 3, 2011

Firehouse Subs will join chains such as McAlister’s Deli to provide assistance to those impacted by the recent tornados in the Southeast.

Through its newly announced "Round Up" program, guests at Firehouse Subs will have the opportunity to "round up" their bill to the nearest dollar in participating locations, benefiting first responders and survivors of the recent tornado devastation. Round Up donations will benefit the Firehouse Subs Public Safety Foundation disaster relief fund. Any public safety entity in states affected may be eligible for assistance.

"Our local heroes need to be prepared at a moment's notice to protect and save lives," said Robin Peters, executive director of Firehouse Subs Public Safety Foundation. "Firehouse Subs Public Safety Foundation, with the support of our restaurants, is dedicated to equipping, educating and funding first responders."  

In addition to the national "Round Up" program, Firehouse Subs is lending support at the heart of the devastation. Firehouse Subs team members, led by CEO Don Fox, are currently stationed in the severely impacted Alabama region, providing more than 13,000 subs to first responders and survivors.

For those unable to visit a participating Firehouse Subs location, but are interested in donating to the relief efforts, online contributions can be made at firehousesubs.com/disaster-relief.

In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment, and educational opportunities to first-responders. Through the organization, Firehouse Subs has given more than $2 million to hometown responders, impacting 200 communities.