News

Fazoli’s ramps up franchise effort with new hire

June 19, 2011

With a new menu, new prototype and a new service style driving a sales turnaround, Fazoli’s has announced the addition of James Franks as vice president of franchising.

Franks is a 22-year veteran of franchising with a strong reputation for launching and re-launching brands and their franchise development programs. Most recently, he served as Red Mango’s vice president of franchising.

Prior to Red Mango, Franks served as the national director of franchise sales at Dunkin Brands.

"I’d been following the positive changes Carl and his team were making to the Fazoli’s brand," he said. "Fazoli’s is one of the best franchising opportunities that I’ve seen in a very long time. Consumers love its uniqueness, the model works and there are virtually endless opportunities in both traditional and non-traditional markets."

Franks’ initial priorities are to create a strategic franchising program that appeals to current franchisees, as well as to operators of other brands. He intends to announce a list of focus markets for growth and to launch a new franchising website. He will be working closely with Fazoli’s owners, Sun Capital Partners, which has developed a program to jointly market its restaurant brands to operators of non-traditional locations.