September 29, 2011
As part of its ongoing re-branding efforts, FATZ has updated its Kids Program that includes a back-to-school activity book, games for children under 12, a coloring contest to win a Kent Mountain Bike and an opportunity to win a free kids entrée.
The menu also provides a variety of healthy options, with one of 10 entrée options, five side items and an array of desserts. Favorites include: the Grilled Chicken Sandwich, Garden Blend Rice Pilaf and Chunky Chocolate Chip Cookies.
The Kids Program will continue to evolve with another update scheduled later this year and more updates throughout 2012. The restaurant chain that has 49 locations throughout the Carolinas, Georgia, Tennessee and Virginia has also created a websitespecifically for kids and still has its long-standing Gold Star Program, which rewards children for scholastic achievement.
Read more about marketing.