Farmer Boys hires agency for branding, menu development

RIVERSIDE, Calif. — White Barn Group has been named agency of record for fast-casual hamburger chain Farmer Boys Restaurants based in Riverside, Calif. 

 

According to a news release, the scope of the assignment includes branding, menu consulting, broadcast creative, media buying, packaging design and strategic alliances for the 52-unit restaurant brand.

 

"We plan to grow the chain beyond our Southern California roots and believe that White Barn Group has the industry insight to help us get there," said Melanie Bruno-Carbone, marketing executive for Farmer Boys Food Inc.  "Because of their deep experience in the restaurant category, White Barn Group is able to help us on multiple fronts simultaneously to create a cohesive brand strategy supported with superior tactical execution."