News

Fajita Pete's launches rebrand with revamped logo, website

January 24, 2019

Fajita Pete's has refreshed its brand to reflect the authenticity of its menu and focus on fresh fajitas, according to a press release.

The 10-year-old company's brand revamp includes a new logo and website created in collaboration with Houston-based agency, Norton Creative.

"The new brand identity marks a very exciting time for Fajita Pete's," said founder and CEO Pedro "Pete" Mora in the release. "Over the past decade we've pioneered fajita catering and delivery, and the new branding does a great job of capturing that. We've worked hard to develop these new initiatives and we couldn’t be more excited to share the improved experience with our guests."

The brand’s latest location, in Katy, Texas, features new exterior signage, menu boards and window dressings.

The updated mobile-friendly website enhances user experience and simplifies online ordering.