News

Extreme Pita puts a ‘wrap’ on the Middle East

July 29, 2010

Extreme Pita and Purblendz have announced the signing of its first international agreement in Muscat, Oman (Sultanate of Oman).

With the first locations set to open in the new Muscat Grand Mall later this year, the Canadian chains are looking to serve up a fresh, fast and healthy alternatives to Omani eaters with 21 locations in the next 10 years.

“The power of the pita has always resonated with the cuisine of the Middle East, and we expect our Canadian twist to make Extreme Pita and Purblendz a household name throughout the region,” said Alex Rechichi, CEO and co-founder of Extreme Pita and Purblendz. “Our commitment to providing customers a unique product full of fresh, healthy options will help drive the international success of our brand.”

In an effort to further the brands’ expansion plans, Extreme Pita and Purblendz have entered into a master franchise agreement with The Double Crown Group. Widely known in the region for specializing in various operational arenas and representing some of the top brand names around the globe, the group will oversee the development of all 21 units in the Sultanate of Oman, including 11 Extreme Pitas and 10 Purblendz.

Located on the southeast coast of the Arabian Peninsula bordering the United Arab Emirates and Kingdom of Saudi Arabia, Oman will serve as the springboard for Extreme Pita and Purblendz’ international expansion.