News

El Pollo Loco aims to double customer satisfaction with salad offerings

April 28, 2016

With its tagline "Fresh from the Grill," El Pollo Loco launched a line of four Double Chicken Salads: Avocado Mango Chile, Avocado Taco, Southwest Bacon and Avocado Fajita. Beginning this week, these limited-time salads offer twice the fire-grilled chicken, according to a company press release. 

"It's an exciting time for El Pollo Loco as we not only launch fresh new salads featuring a double serving of our famous citrus-marinated, fire-grilled chicken but also unveil our new advertising campaign that we think will really resonate with fans," said Ed Valle, CMO at El Pollo Loco. "We're excited because ‘Fresh From the Grill' showcases El Pollo Loco's superior grilling method and communicates both craveability and freshness. We hope guests enjoy both our new ads and the deliciously fresh salads."

El Pollo Loco has more than 435 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah, with plans for expansion into the Houston and Dallas markets, according to the release.