Einstein Bros. rolls out organic and Fair Trade coffee

GOLDEN, Colo. — Einstein Bros. is expanding efforts to support sustainable, small-scale coffee farmers around the globe with the introduction of Global Village Blend, the brand's first certified organic and Fair Trade Certified coffee.

 

Einstein Bros., owned by New World Restaurant Group Inc., has introduced the new blend in all 373 locations.

 

"Through our partnership with Coffee Bean International and TransFair USA, we're able to display that belief in our high-quality coffees," said Paul Murphy, New World chief executive.

 

According to a recent market survey, Americans are buying more organic products to improve the health of the environment by eliminating use of dangerous chemicals that harm the soil, air, water and humans. Additionally, people believe that buying and using organic products helps support small farmers.