News

Einstein Bros. prolongs National Bagel Day

February 9, 2011

National Bagel Day was Feb. 9, but Einstein Bros. Bagels and Noah's Bagels are celebrating through Feb. 14 by offering Facebook fans a free new bagel thin single and light shmear.

Now through Feb. 14, all existing and new fans who "Like" either the Einstein Bros. Bagels or Noah's Bagels Facebook pages can download a digital coupon to receive their fresh-baked bagel thin single and light shmear for free with the purchase of a beverage.

Coupons are valid through Feb. 20 while supplies last and valid at participating locations.

The bagel thin single and light shmear has all the soft, chewy richness of a bagel and cream cheese but with as little as 225 calories. The singles (without shmear) contain about half the calories and carbohydrates as a regular bagel, and have zero grams of trans fats, no cholesterol and no saturated fat.

They come in three varieties: plain, honey whole wheat and everything. Complete nutritional information is available online.

"For people who want to eat better, it's often difficult to do so and can be full of compromises," said Jeffrey O'Neill, chief executive officer, Einstein Noah Restaurant Group Inc. "Our innovative new fresh bagel thin singles and light shmear give customers a healthier alternative without sacrificing great taste and quality ingredients, and what better time to let our fans enjoy one than on National Bagel Day."

The bagel thin singles introduction comes on the heels of the company's successful launch of bagel thin sandwiches in June 2010. During that time, the company announced that it would become the first fast casual restaurant chain to partner with the Healthy Weight Commitment Foundation, a CEO-led coalition of more than 80 of the nation's largest retailers, non-profit organizations, food and beverage manufacturers and trade associations aimed at helping to reduce obesity.