Drive- Thrus boost Starbucks' revenue
December 26, 2005
According to a recent AP story, drive- throughs accounted for more than half of Starbucks' revenue in new company-operated stores. The world's largest specialty coffee chain once shunned the drive-through concept, fearing it might alienate customers who like to come inside and sip lattes while listening to music in cozy chairs. In the early 1990s, as independent espresso stands were starting to gain a steady following, Starbucks stuck to its original game plan: giving people a place to escape from the hustle and bustle of home and work.
