News

Dixie® launches revolutionary packaging for takeout market

New To-Go Line Strives to 'Carry Out' Quality, Efficiency and Image.

April 20, 2003

Monday April 21, 12:27 pm ETATLANTA, April 21 /PRNewswire/-- Dixie Foodservice announces the launch of a new full line of To-Go products designed to meet the needs of foodservice operators in the rapidly growing takeout market. Exclusively from Dixie, the Dixie To-Go line is a family of five products, which include PerfecTouch™ Containers, Dixie Stoneware Packaging, Adaptables™ Packaging, Liddles™ Portion Cups, and Quilt-Rap™ Bags. This new and unique line of To-Go packaging addresses challenges faced by takeout, such as retaining food temperature, preventing leaks and spills, and overall food presentation and image. As takeout continues to be one of the fastest growing areas of foodservice, Dixie is providing food operators with products that will promote customer satisfaction and help ensure the operators' success in the marketplace. "Fifty-two percent of prepared meals are carried out, and takeout is expected to be a $161 billion industry this year," said Mike Dunn, Vice President and General Manager, Dixie Foodservice. "As this market increases, so do expectations for operators to deliver superior quality takeout. Operators need takeout packaging that is going to improve efficiency, while maintaining and even enhancing the quality of their food, and the image of their operation. The new Dixie To-Go line does just that." Dixie's To-Go packaging was developed through extensive research, including trend forecasting, product testing and customer and operator interviews. Through this work, Dixie was able to understand the evolving needs of food operators in the takeout marketplace, and deliver five unique To-Go packaging products that directly meet operators' needs.· DIXIE NEW PACKAGING LINE IS READY ... To-GoStoneware Packaging Exclusively from Dixie, new Dixie Stoneware Packaging is a great way to showcase meals with style and create a flawless dining experience for To-Go customers. The plate's classic look adds elegance to any meal. To-Go customers can easily transport, refrigerate and reheat their meals in a microwave or oven (at low temperatures). The secure fitting lids go on with a Dixie Click™ so you know they're on tight, preventing spills. And no messy rim Dixie Stoneware's unique design offers exceptional performance. The plates and bowls are extra strong, cut resistant and soak proof -- perfect for today's heartier "comfort" foods and saucy entrees.PerfecTouch™ ContainersExclusively from Dixie, the revolutionary PerfecTouch™ Containers technology has now been expanded to the To-Go line, featuring a single-serve container for hot liquid foods. Originally created to transport hot beverages comfortably, the new line now allows for food operators to provide their customers with the ability to order foods like soup, stew or chili as hassle- free takeout items. The cutting-edge technology in the PerfecTouch™ Containers material keeps containers cool to the touch, while retaining the temperature of the contents within.Liddles™ Portion CupsExclusively from Dixie, Liddles™ Portion Cups are six small containers attached to make filling, storing and serving sauces and dips easier. Each cup is perforated to easily break apart from the others as needed, promoting quick service. The lids are attached to the cups, reducing the number of operator SKU's, eliminating misplaced lids and resolving ordering issues. Available in two-ounce and four-ounce sizes and with its "six-pack" design, Liddles™ make it easy to fill multiple portions, close, stack and inventory for the food operator.Adaptables™ PackagingExclusively from Dixie, Adaptables™ Packaging is the first take-away container designed with interchangeable tops and bottoms, greatly reducing the number of SKU's. Operators will never have to worry about mismatched lids again. With an easily stackable design, Adaptables™ provides more counter and inventory space than typical takeout containers, helping to simplify the entire operation.Quilt-Rap™ BagsExclusively from Dixie, Quilt-Rap™ Bags feature insulation that maintains desired food temperatures longer than ordinary bags. Quilt-Rap™ Bags are also leak resistant and sealable, so meals stay securely in the bag. This To-Go packaging will keep carry-out fresh and insulated until customers are ready to dine.About Dixie Foodservice:Dixie, a business unit of Georgia-Pacific Corp., is a leading supplier of foodservice disposables in North America. For more information about Dixie's full line of To-Go products, contact your Dixie Foodservice sales representative, call 1-800-257-9744 or visit us at www.DixieToGo.com.About Foodservice Rewards:Foodservice operator businesses earn points by peeling off reward codes that are affixed to cases of participating manufacturers' products. Operators enter the codes on the user-friendly Foodservice Rewards Web site or mail them in to Program Headquarters. Operators then earn points that can be redeemed for personal and business merchandise -- everything from golf clubs to computers and business supplies to foodservice equipment. For more information about Foodservice Rewards or to view the latest list of sponsors, operators please visit www.foodservicerewards.com.